Freefall: Storytelling for startups

We help founders tell unforgettable stories

No one knows your story better than you. We help you get it out.It all starts with a story. Naming. Branding. Marketing. Tell a powerful story, and you win. Tell a poor story, and you lose. As a founder, you already have those stories inside you. We help you coax them out, write them down, and share them with the world.So go ahead, step off the ledge...trust your story.

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• Naming
• Branding
• Storytelling
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Naming

Your startup name is like the title of a book. A hook that makes people feel a strong emotion. The stronger the emotion, the better they remember you. You got their attention, and they want to read your story. The weaker the emotion, the less interest they have in opening your book. And you're toast.

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Branding

Branding is not your logo. Not your product. Not your website or your pitch deck. Branding is your startup's book where the hero is your customer, NOT you. This book gets your customer's attention with its title and then draws your customer into your story, where you mentor them on how to fight the villain (the problem they're facing), to help them win and thrive.

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Storytelling

Storytelling is the superglue that holds your startup together. Get it right, and you can jump into any unknown, certain that you'll leap and soar. Get it wrong, and you will likely crash on the rocks of obscurity and die from your fall. Farewell.